Over the last couple of days Google rolled out its latest update for Local Services Ads (LSA) and it has many users in an uproar.
As part of the company’s new branded local services ads called Direct Business Search, Google has started showing local services ads on branded terms. Anyone that is running LSAs are automatically opted-in to this new campaign.
Luckily you can opt-out, and you’re...
I’m a big believer in social media. Most home services companies I’ve had the privilege of interacting with don’t feel the same way. Most are curious about the impact a thriving and engaging social profile could have on their business but are either unsure about how to implement a social strategy or are wary of the time and efforts it would take to manage. And thus initiatives to grow a brand...
Let’s cut to the chase: Your home services business is hanging by a thread, and you might not even realize it. The ground beneath the industry is shifting, and if you’re not actively engaged on social media, you’re about to get left in the dust.
The Shift in Consumer Behavior: Wake Up or Get Wiped Out
Gone are the days when a catchy radio jingle or a yellow pages ad could sustain a home...
In a market saturated with generic promises of excellence and reliability, home services businesses are losing ground by not leveraging the most powerful weapon in their marketing arsenal – the homeowner’s pain points. The industry is evolving, and the old ways of showcasing only the positive aspects of your services are becoming obsolete. To truly stand out and capture the attention of...
When marketing your home services business, every penny counts. And yet, many of these businesses find themselves spending a small fortune just to secure a single customer. If this sounds familiar, you’re not alone. But what if there were more cost-effective ways to not only acquire new customers but also retain existing ones?
Thankfully, there are. Let’s delve into some proven...
Key Takeaways:
Search engine optimization (SEO) is crucial for home service company success. Implement local SEO strategies and conduct thorough local keyword research to improve your visibility in search engine results.
Maximize your visibility and reach through paid search advertising if possible. Utilize pay-per-click (PPC) advertising and choose the right keywords to effectively target...