Over the last couple of days Google rolled out its latest update for Local Services Ads (LSA) and it has many users in an uproar.
As part of the company’s new branded local services ads called Direct Business Search, Google has started showing local services ads on branded terms. Anyone that is running LSAs are automatically opted-in to this new campaign.
Luckily you can opt-out, and you’re...
Key Takeaways:
Search engine optimization (SEO) is crucial for home service company success. Implement local SEO strategies and conduct thorough local keyword research to improve your visibility in search engine results.
Maximize your visibility and reach through paid search advertising if possible. Utilize pay-per-click (PPC) advertising and choose the right keywords to effectively target...